Are websites still relevant in 2022?
The short answer is yes!
A website can demonstrate instant professionalism. The large majority of the market will only consider your services as an option if your business has a website. This goes a long way in establishing trust and gives you instant authority.
It enables you to have a larger platform to make your mark. Social media has become a great place to share content - however it is difficult to go into depth and share more about your company. Added detail gives you more credibility and helps you engage with the audience.
You have access to a larger audience. SEO allows you to gain an audience directly to your website, therefore promoting your brand. It is also an important direction to point at when link building and networking.
Social media changes. Social media is known to change its framework and algorithms repeatedly. They often create new rules and restrictions. Heavily depending on one avenue is a risky factor as these changes may bring along a negative impact on your business.
A website allows you expansion. Social media is always introducing innovative features to engage and interact with audiences. Having said this, you are limited to the features of the platform and may want to grow your website as your business expands. Whether this is online customer service or e-commerce. The list is endless.